Each character represents important values: B-Brush promotes hygiene, Podo environmental responsibility through PodoSafi, Shosh wisdom and nature, Dr Kamenyi curiosity and artificial intelligence, while Jach, Malaika and Taji inspire adventure and imagination.

The characters are not interchangeable mascots; each has a distinct role in the wider learning world. Meeting them on the property gives children a physical reference point for ideas they may already know from the animated stories.