Once Upon a Dream reflects the belief that meaningful transformation begins with a dream pursued through commitment, creativity and perseverance. Visitors are invited not only to enjoy Tafaria but also to think about the dreams they want to pursue themselves.

At Tafaria, the phrase is used as an invitation to move beyond admiration of someone else's achievement. The visitor is encouraged to consider what personal, family, school or community idea could become real through imagination followed by sustained action.